Course curriculum

  • 1

    Part 1 - The basics of consumer reviews

    • Video 1 - What are consumer reviews and how can you leverage them as a brand?

    • Video 2 - UGC versus CGC

    • Video 3 - What are consumer opinion campaigns?

    • Mini-quiz: practice

  • 2

    Part 2 - Consumer advice campaigns

    • Video 4 - When to launch consumer reviews campaigns?

    • Video 5 - The 10 steps of a consumer opinion campaign

    • Video 6 - KPIs of a consumer review campaign

    • Mini-quiz: practice

  • 3

    Part 3: Influencer marketing and the leverage of consumer reviews

    • Video 7 - Influencer marketing campaigns vs. customer review campaigns

    • Video 8 - How to link review and influencer marketing campaigns?

    • Video 9 - Nano-influencers, major players in a consumer opinion campaign

    • Video 10 - Getting support from a review platform

    • Mini-quiz: practice

  • 4

    Examen final - certification

    • Examination: how to make consumer reviews a powerful marketing tool for your brand?